Reverse Logistics and eCommerce
Mei12

Reverse Logistics and eCommerce

It’s no secret that a positive experience delivered to a customer determines whether that customer will come back.  Retailers must enhance the user experience prior to pressing the “buy” button but also focus on the post-purchase site experience to keep customer retention metrics at satisfactory levels. Here are some key metrics to support the return optimization business case:  The increased importance of online returns  Returns are...

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